نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشگاه آزاد اسلامی ساری
2 عضو هیات علمی دانشگاه آزاد ساری
3 ستادیار گروه مدیریت بازرگانی، دانشگاه آزاد اسلامی، واحد ساری، مازندران. ایران.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The purpose of this study is to provide a model for creating entrepreneurial knowledge in large-scale cooperatives. This research has been done qualitatively and with the thematic analysis and has tried to understand and extract the dimensions and components needed to create entrepreneurial knowledge in large-scale cooperatives. The research population consisted of 18 experts in entrepreneurial knowledge in large-scale cooperatives who were selected from a series of purposive sampling methods. Thematic analysis method was used to analyze the data. Based on the findings of the study, the factors affecting the creation of entrepreneurial knowledge in this study from the perspective of the interviewees are: personal characteristics, infrastructure and organization, environment and support. From the interviewees' point of view, the sub-categories including general knowledge, finance and support, and rules and regulations also had the most repetition in the interviews. According to the results obtained from the research, it is suggested to the managers of large-scale cooperatives that the conditions for innovation, self-esteem, desire for success be provided as the main value in the organization. Design the structure of the organization in a way that is flexible and organic because it promotes creative ideas and thinking in the organization. Look for new opportunities in the market, and ultimately support and nurture entrepreneurial opportunities, while also identifying and developing the resources needed to take advantage of them.
کلیدواژهها [English]
)