نوع مقاله : مقاله پژوهشی
1 2-استادیارگروه مدیریت بازرگانی،واحد بین المللی خرمشهر-خلیج فارس، دانشگاه آزاد اسلامی،خرمشهر،ایران
2 1-استادیار گروه مدیریت بازرگانی،واحد بین المللی خرمشهر-خلیج فارس، دانشگاه آزاد اسلامی،خرمشهر،ایران
3 کارشناس ارشد مدیریت بازاریابی،گروه مدیریت بازرگانی،واحد فیروزکوه، دانشگاه آزاد اسلامی،فیروزکوه،ایران
4 دانشجوی دکتری مدیریت بازاریابی گروه مدیریت بازرگانی، واحد رودهن، دانشگاه آزاد اسلامی، رودهن، ایران
عنوان مقاله [English]
Abstract The purpose of this study was to model the factors affecting the competitiveness of industrial clusters and the method of conducting mixedexploratory research. Accordingly, the statistical population consisted of a combination of qualitative and quantitative parts. The quality department consisted of experts from industrial clusters (senior manager or director of marketing and sales with at least 10 years of useful work experience and doctoral education). The statistical population of the quantitative section consisted of all managers and administrative staff of the agricultural implements cluster of the industrial town affiliated to Sari agricultural cooperatives, numbering 107 people. Using Maxqda quality software and open and axial coding, the factors affecting the competitiveness of industrial clusters and agricultural conversion industries were identified and with PLS software, the research model was tested. According to the research results, these factors are: network of supporting institutions and industries, social backgrounds, innovation facilitation, geographical focus, company strategy and competition structure. The main factors of the "Network of Supporting Institutions and Industries" are: public mergers, liaison with suppliers, government liaison with research centers, banking contracts, tax adjustment mechanisms, and government support. The main factors of "social backgrounds" are: common social value, creation of common behavioral norms, sense of sociability, existence of common tariffs and opportunities. The main factors of "facilitating innovation" are: creativity training, actualization of innovation, increasing the capacity of innovation, the rate of innovation, the existence of universities and knowledge centers. The main factors of "geographical concentration" are: specialization, concentration of related and complementary companies, geographical proximity of companies. Finally, the main factors of "Structure and Competition Company Strategy" are: strategy selection, flexibility in competition, competition and cooperation sharing, local competition, increasing demand and the presence of customers in domestic markets.
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