نوع مقاله : مقاله پژوهشی
نویسندگان
1 مدیریت بازرگانی، علوم انسانی، حضرت معصومه س، قم، ایران
2 گروه مدیریت بازرگانی دانشگاه دولتی حضرت معصومه(س)
3 کارشناسی ارشد مدیریت بازرگانی، دانشگاه حضرت معصومه (س)
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Researches show that many diseases have a nutritional origin and naturally produced foods are more beneficial to health. For this reason, attention to organic food products is on the rise. Since many businesses are engaged in organic food products, the main objective of this research is to provide a framework for successful performance of SMEs in organic food products. The present research is qualitative, applied and descriptive-survey in terms of data collection. The statistical population consists of experts in the field of small and medium enterprises in the field of organic food products. The statistical sample of this research was selected by non-probabilistic and purposeful method and based on the theoretical saturation rule, 13 people were interviewed. Thematic analysis method has been used to analyze the data. Based on the results, the factors affecting the successful entry and empowerment of SMEs in the field of organic food products include internal capabilities, customer motivating factors, facilitating factors and interactive capabilities. Finally, it is recommended that organic food businesses with regard to the characteristics of this industry and its market, increase their ability in three other dimensions of the research model include improving the company's internal capabilities in the field of physical resources and human skills, increasing customer trust in organic products and increasing the company's interactions with the environment, especially through institutional networking.
کلیدواژهها [English]
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