مدل رقابت‎پذیری تعاونی‎های تولیدی با تکیه بر راهبرد کارآفرینانه

نوع مقاله: مقاله پژوهشی

نویسندگان

1 عضو هیئت علمی دانشکده کارآفرینی دانشگاه تهران

2 دانشکده کارآفرینی دانشگاه تهران

چکیده

اتخاذ راهبرد کارآفرینانه، موجب بهره‎وری کلیة عوامل تولید و ارتقای قابلیت‎های سازمانی و بهبود شاخص‎های رقابتی تعاونی‎ها می‎شود. در این تحقیق سعی شده است بر پایة تحقیقات نظری و میدانی و تأکید بر اثرگذاری راهبرد کارآفرینانه در افزایش رقابت‎پذیری تعاونی‎ها توجه فعالان بخش تعاون به این مهم جلب شود. بدین منظور تعداد 386 پرسش‎نامه از میان مدیران ارشد کلیه شرکت‎های تعاونی تولیدی در سطح ایران گردآوری شد که قابلیت تجزیه و تحلیل داشتند. داده‎ها با استفاده از روش معادلات ساختاری و با استفاده از نرم‎افزار اسمارت پی. ال. اس. نسخه 2 تجزیه و تحلیل شد. نتایج نشان داد بین منابع و قابلیت‎های تعاونی‎ها و اتخاذ راهبرد کارآفرینانه ارتباط مثبت وجود دارد و راهبرد کارآفرینانه نیز تأثیر مثبت در رقابت‎پذیری تعاونی‎ها دارد. همچنین محیط رقابتی بر اتخاذ راهبرد کارآفرینانه و رقابت‎پذیری اثر معنادار دارد.

کلیدواژه‌ها


عنوان مقاله [English]

Competitiveness Model of Manufacturer Cooperatives with Relying on Entrepreneurial Strategy

چکیده [English]

Applying the entrepreneurial strategy ensures the improvement of competitiveness indexes among all other production factors, so that, in this research we intended to draw thee cooperative sector managers intentions to this important issue by the means of studying academic literatures and filed study. In this study, 386 questionnaires gathered among the senior managers of all production co-operatives in Iran which was reliable for analysis. Data were analyzed through structural equation modelling methodology by the use of the Smart Pls.2 software. The results showed there was a positive relation between the resources and capabilities of cooperatives and their entrepreneurial strategy, and also, there was a positive relationship between entrepreneurial strategy and competitiveness of cooperatives. Finally, the competitive environment had a significant impact on competitiveness and entrepreneurial strategies.

کلیدواژه‌ها [English]

  • Competitiveness
  • production cooperatives
  • entrepreneurial strategy

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